Understanding Quality (ILM Super Series)

ILM Providing Quality to Customers Course M3.19
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After years of thorough research, development, and data collection, MediaRadar is now the most comprehensive data company focused on the ad sales market. Todd led the site theGlobe. He is tasked with leading the team in NY and working closely with teams across the globe to build and strengthen products and partnerships. Prior to his role at Media. As part of the executive team at Spotify, Danielle leads several lines of business including product marketing, business marketing, strategic marketing and creative solutions for advertisers and brand partners.

In her role, she is responsible for developing the go-to-market strategy and growing global revenue by developing high impact content and digital ad experiences. Her team was responsible for building compelling sales narratives and developing the positioning and go-to-market strategy for all Vevo programs, core video products and tentpoles. She was responsible for developing new online, mobile and TV advertising solutions, defining the go-to-market strategy and growing the multi-screen ad business.

As a kid, Brian Lesser loved advertising. His father ran an advertising agency, and as far as he could tell, that was the coolest job in the world. When he would visit the office, he marveled at the quick-witted, dynamic personalities, the pace of the business, and glamour of the industry. For Brian, watching TV was more about commercials than programming — what made a good ad, why it ran when it did, and its intended purpose.

Brian gained an appreciation for the magic of the business at an early age. Then, a successful career that transcended traditional agencies, digital marketing and advertising technology, reached a pivotal moment in I disagreed. I thought programmatic was fundamentally different. I thought it would change everything.

As part of WPP, Xaxis would go on to put the technology of the future into the hands of thousands of advertisers across the world. Programmatic, it seemed, was not a fad after all. As CEO of Xandr, Brian is responsible for building a new kind of advertising company — one that combines vast data and technology resources with mass distribution and world-class content.

Dave Macli is a lifetime entrepreneur and the CEO and Co-Founder of Audiomack, a music sharing and discovery streaming platform dedicated to moving music forward. In , Dave founded Audiomack to provide artists a place to distribute music free of limits or fees. As a result, Audiomack has been home to watershed moments in music culture, with exclusive world premieres of Eminem tracks launching alongside upcoming street artists like Yungeen Ace.

Its recent installment featuring Chief Keef amassed 10 million views across YouTube and Twitter alone. Mays High School with pianos and musical equipment. Madorsky joins Verve following a ten-year tenure at Viant, a division of Meredith where she was most recently Senior Vice President of Sales. A member of the core team that launched the Viant brand, she oversaw the growth of its people-based platform and was instrumental in the marketplace adoption of new products including the beta launch of a Data Lake that offered marketers and data scientists unprecedented access to powerful data assets rivaling Facebook and Google.

Highly respected for her unique mash-up of business savvy leadership skills and an insatiable passion for ad tech, Amanda Martin is Vice President of Enterprise Partnerships at Goodway Group, which she has helped become one of the leading independent digital partners to advertisers. In this role, Amanda works with programmatic leaders worldwide to translate complex digital products into solutions that help advertisers bridge the gap between successful digital media and real business results.

With an ever-watchful eye on emerging trends in the digital landscape, Amanda is known for empowering others with the insights and tactical tools that catapult companies and careers to the next level. Prior to Kargo, Ryan held key management positions in sales, marketing and business development for some of the best known and fastest growing media and ad technology companies in the world, including Rolling Stone and In Touch Weekly, as well as start-ups VoodooVox and Vdopia.

For the last 7 years, Ryan has worked exclusively in the mobile marketing industry, leading change and stewarding strategy and sales growth in this exciting and fast-growing space. Born in Calgary and raised in Seattle, Scott McLeod has over a decade of experience consulting and growing brands across a variety of industries and scales.

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At age 18, Scott left Washington State University after launching and selling his first company. From there, Scott went on to create and foster multiple brands, many of which have racked up viral popularity like fam, which was recently acquired by Broadway Video. Specializing in abstract art, Scott has racked up a significant following in the space, showing at various galleries and art shows. Some of his pieces can be seen on scottmcleodart.

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In his role as Senior Vice President and General Manager, Media, Scott oversees a collection of eighteen owned and operated properties and a team providing custom editorial solutions to dozens of partner sites on a fully managed basis. Recently at Leaf Group, Scott led business development and ad-tech relationships for all media properties, establishing strong businesses and strategies in native advertising, international revenue, video, and first party audience data.

In this role he sets privacy strategy and external messaging on privacy for the company, and interprets public policy developments for the operational privacy team. He was previously Global Privacy Leader for Oath, leading operational privacy and compliance for the combined entity of AOL and Yahoo and their many brands. Doug has been a privacy professional for twenty years, and led the privacy team at AOL since In , John relocated to New York to lead the Interactive media practice for Mindshare and Ogilvy and was subsequently appointed as Global CEO of Mindshare Interaction in where he established the digital practice for Mindshare worldwide.

John is seen as one of the digital innovators in the field and speaks regularly on issues such as Audience buying, Brand safety, Data Quality and Privacy. He has represented the advertising industry to the U. In addition, John is co-chairman of the TAG anti-piracy initiative. A lifelong entrepreneur, Morgan focuses today on helping advertisers improve the outcomes of what is often their biggest line item: TV advertising.

He also founded Real Media, Inc. He serves on the Advertising Research Foundation and was a long-time member of the executive committee and board of directors of the Interactive Advertising Bureau IAB. Dave, his wife, writer Lorea Canales, and their two daughters live in Manhattan. Justin Morgan is a seasoned marketer with over 15 years of advertising, media and technology experience.

He started his career on the agency side, managing cross-channel marketing campaigns with a focus on TV, radio and online advertising. He then transitioned into the ad tech space, building and managing several cutting-edge marketing technology platforms. In his spare time, Justin is passionate about travel, visiting over 60 countries and counting. He joined the company and managed marketing across all channels, led cross functional teams for new product launches and created growth initiatives in Urban markets. Lee Nadler was named by Ad Age as one of the 21 people to watch in the 21st Century and was inducted into the Advertising Hall of Achievement.

Bringing with him more than two decades of digital media and programmatic ad technology leadership, Richard leads the efforts to converge linear and non-linear advertising delivery, with a focus on driving greater efficiencies and effectiveness for advertisers, broadcasters, and content providers. That experience followed 15 years of digital technology leadership at media agencies within WPP, Publicis and Omnicom groups in various international executive positions in Europe, Asia Pacific and the U.

Richard received his B. Leading a multi-disciplinary team of strategists, designers, marketers and engineers with his co-founders at Red Antler, he has helped define a new generation of products and services that people love. A Philly native, he lives in Brooklyn with his wife Arielle, their dog Brodie, and a lot of plants. Michael Palmer is originally from a small town in upstate New York.

As an undergraduate at Vassar College he majored in history and political science and holds advanced degrees from Cornell, Harvard and the Stern School of Business. Prior to settling into a career in software development, Michael had previously worked a wide variety of jobs, including being a college lecturer, a wilderness guide and a factory shift manager. After working for several years as a software product manager for a clinical trial software, Michael helped found a small business intelligence company, where he ran operations.

After selling and successfully exiting this company, Michael joined GroupM via Xaxis where he has worked for the last five years in several technology-related roles. Her role, alongside content and sales leadership, enhance how the company is able to communicate and drive revenue goals, as well as service clients fervently and efficiently. She facilitates sales, marketing and promotional activities, with an emphasis on serving as the primary liaison to all sport teams, leagues, brands and platforms as the brand develops and executes breakthrough programs.

In addition, Rapp also oversees all programmatic and local sales efforts for the brand. With more than 15 years of industry experience, Rapp is a well-respected leader within the organization and is committed to paving the way forward for women at Bleacher Report and the industry at-large. Akshay Rathod helps brands grow responsibly. Prior to this, Akshay joined the user acquisition team at HowAboutWe, turning the rise of social media advertising and multivariate testing into a scalable acquisition strategy.

Akshay graduated from Brown University with an A. We offer a growth auditing platform and a service for sales funnel maximization. Our data-driven approach generates profit at scale. As the CTO of Rakuten Marketing, Neal Richter globally manages the software used to optimize Rakuten Marketing business needs, such as applying data mining algorithms and scalable systems to create advanced software products. With 20 years of software experience, Neal is focused on optimizing business needs, leading tech teams to create relevant and effective data-driven products that build the bottom line and deliver client value.

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As General Manager, James Rooke leads global Sales, Client Relationships, Client Services, Engineering and Product for the FreeWheel Publishers business, providing the premium video industry with the technology, solutions and guidance it needs to manage the end-to-end economics of premium content, no matter where it appears. Formerly with Time Warner Cable, where he was part of the media and advertising business, James served as VP, Strategy and Execution as well as General Manager of its digital marketing services business.

Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter.


August 9, Note that the manual should explain how processes interact. Section s 22 1—3 Introductory 4 Quality management system 5 Management responsibility 6 Resource management 7 Product realization 8 Measurement, analysis and improvement Session B In the remainder of this session we are going to look in some depth at the requirements of ISO She was responsible for developing new online, mobile and TV advertising solutions, defining the go-to-market strategy and growing the multi-screen ad business. She has a proven track record in unlocking new pathways to growth thanks to her passion for data-driven action as well as her aversion to following traditional processes. Please use the promo code in your email invitation to register for your complimentary pass.

He received a B. James Rothwell is vice president of global agency, brand and industry relations for FreeWheel, a Comcast Company, that provides advertising software and solutions for the entire television ecosystem. James is responsible for engaging with global agencies and brands to explore advertising industry dynamics and help identify new opportunities through FreeWheel solutions.

He leads The FreeWheel Council for Premium Video, an advocacy group comprised of 45 premium video providers globally, including programmers, operators and digital pure-plays. He has managed award winning media campaigns since , previously holding senior roles at digital media leaders on both the technology and agency sides of the business.

Daniel A. Sepulveda is the Vice President for Global Government Relations for MediaMath, a multinational advertising and marketing technology company. In this capacity he represents MediaMath in public forums, before government officials and agencies, in industry associations, and in dialogues with consumer organizations and civil society on issues relating to technology and the digital economy.

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He also works with teams across the company to put consumer interests first in our products and services. Prior to joining the State Department, Sepulveda served as a Senior Advisor to Senator John Kerry from — working on technology, telecommunications, trade, and economics. From Sepulveda was a senior legislative aide to then-Senator Barack Obama on the same issues and also advised his presidential campaign. Additional prior work experience includes service during the Clinton Administration at the U.

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Simkins currently leads ad operations for Publicis Media in North and South America including both linear broadcast and digital trafficking. Bryan brings more than 20 years of media and marketing technology expertise, including senior roles across Publicis. Additionally, Bryan was a founding partner and led Technology Solutions for Transparent, a marketing technology consultancy that provided services to senior industry leaders—from strategy development to implementation of marketing technologies, as well as amplification and education across the industry.

Sir Martin Sorrell is Executive Chairman of S4Capital, which is building a new age, new era, digital advertising and marketing services platform for clients. Sir Martin supports a number of leading business schools and universities, including his alma mater, Harvard Business School and Cambridge University and a number of charities, including his family foundation.

He is married to Lady Cristiana Falcone-Sorrell and has four children and seven grandchildren. They knew they wanted to start a business together since their first meeting at MIT Sloan, but it took a trek to Everest Base Camp years later to help them actually make it happen. Today he is an angel investor in two dozen companies and has keynoted numerous events on the challenges and successes that come with building businesses.

In , frustrated by the bra shopping experience and an industry badly needing disruption, Heidi and David started ThirdLove. Today, ThirdLove is more than people across four offices and is proudly one of the largest charitable donors of bras in the United States. And each week he writes The Drift, a provocative industry blog that directly reaches nearly 5, top industry executives and is syndicated and referred to thousands more.

He then served as vice president of sales for Firefly Network, a pioneering company in personalization, targeting and community. Her knowledge of the digital video and advertising space is extensive, having prior served as Business Operations Manager for broadcast ad platform FreeWheel now owned by Comcast. Wetzel holds a B. Jason has extensive experience in online digital media and marketing, specifically centered on development and implementation of best-of-breed digital strategies for both digital publishers and advertisers.

He has proven success in analyzing consumer behavior trends and implementing brand, direct response and digital monetization programs with a strong background in strategy, management, sales, marketing and product development. Wieser is highly regarded in the marketing, media, advertising and technology fields. One of the most quoted executives in the industry, he is sought after for the deep understanding he developed as an industry analyst and in earlier roles as an advertising and investment banking executive.

Geoff Wolinetz is senior vice president, client relationships for FreeWheel, a Comcast Company that provides advertising software and solutions for the entire television ecosystem. Geoff brings more than 20 years of advertising, media and technology experience to FreeWheel. Prior to joining the company, he spent 16 years at Turner Broadcasting, Inc. Previously, Geoff served as co-chair of the Interactive Advertising Bureau mobile ad operations working group, which addressed challenges facing the industry from the perspective of ad execution and delivery.

Geoff holds a Bachelor of Arts in history from Binghamton University and resides in the New York area with his family. In that capacity she was responsible for all cable entertainment and digital advertising sales for the company, including USA, Syfy, Bravo, E! Entertainment, Oxygen, Sprout, Chiller, Cloo, and their respective digital platforms, as well as Fandango. She resides in Sea Cliff, NY. In , she left Google with the mission of building a better bra, one that fit perfectly and instilled confidence in the woman wearing it.

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As a female founder she is committed to promoting and advancing more women in tech. Heidi is an active angel investor in early stage female-founded companies. In this role, Maggie oversees both linear and non-linear video research to inform media investment and partnership opportunities. She works closely with planning and activation teams across the agency network as a central resource for audience insights and market intelligence.

Maggie also leads the DAN Video Innovation Council that promotes holistic, cross-platform video approach and thought leadership. Join the fun, walk and run with MarketMakers at the IAB Annual Leadership Meeting to support fearless women all over the world who have been affected by breast cancer, survived, and are back to work providing extraordinary contribution to our industry.

Lassoff is passionate about making a difference both as a social entrepreneur and by supporting startups and entrepreneurs. She also cofounded TuesdayNights. Lassoff was cofounder and CEO of LovingEco, a flash sales site for sustainable beauty and fashion curated by tastemakers, that was acquired less than a year after launch by a public company backed by John Paul DeJoria. Despite the power of TV — the ability to engage consumers through sight, sound and motion — television viewership is increasingly fragmented.

Consumers are tuning into streaming video services and on-demand channels, while tuning out traditional commercials and brand messages. In this discussion, Brian Lesser discusses the realities of the TV advertising business and why the time to act is now.

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Brian Lesser. And which avenues have been most promising? How can brands balance art various screens, touchpoints, and channels and science data and algorithms in pursuit of the unique models their businesses require? Are these attitudes consistent over time, or evolving? What is the anticipated impact of CCPA? How do we determine quality and make reliable comparisons? Where should brands be turning their attention, and why? What do marketers need to know about the differences in how ads load and are displayed in each environment? View the version of IAB Direct Brands to Watch , a first-of-its-kind analysis pinpointing the most important direct brands to watch in the U.

These need-to-know direct-to-consumer brands are disrupting their categories and shaping the future of business. Paige resides in the New York area with her family.

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Understanding Quality (ILM Super Series) - Kindle edition by Institute of Leadership & Management. Download it once and read it on your Kindle device, PC. Achieving Quality (ILM Super Series) and millions of other books are available for Amazon . A Smart Girl's Guide to Understanding Her Family (American Girl).

Sarah Hofstetter President Comscore. In Nov. Michelle Huynh Director of Growth Poshmark.

Chris Kane Founder Jounce Media. Jounce Media Founded Jounce Media in June to bring a unique combination of deep ad tech expertise and platform independence to programmatic buyers and sellers. Jounce Media partners with advertisers, publishers, and ad tech providers to customize off-the-shelf ad tech systems to solve specific marketing problems. Extensive writing on both the business and technology of the programmatic ecosystem. All writing is hosted at jouncemedia. Prior to AOL, led east coast client services team at Turn, a top demand-side platform and data management platform.

Started career as a management consultant at Oliver Wyman, focused on the media and technology space, specifically emerging video distribution channels and search advertising. Education Dartmouth College, major in mechanical engineering, minor in computer science Thayer School of Engineering and Tuck School of Business, joint masters degree in engineering management. Lee Nadler Founder Sherpa Marketing. Akshay Rathod Founder Usonia. Lauren Wetzel Chief of Staff Xandr. Day 1: Sunday, February 10, In Partnership With Join the fun, walk and run with MarketMakers at the IAB Annual Leadership Meeting to support fearless women all over the world who have been affected by breast cancer, survived, and are back to work providing extraordinary contribution to our industry.

Register Here. Location: The Ballroom Foyer Sponsored by. Randall Rothenberg IAB. James Rooke FreeWheel. Using some of the Center for the Digital Future's latest work, we look at industries that faced disruption without any warning such as the music business and those that have had time to prepare taxis, banks , yet do little or nothing. What can we learn from the big four: Amazon, Apple, Facebook and Google?

Where did they come from, how did they get so big so fast, will they all survive, and, when they are faced with disruption, will they be prepared? Three top DTC founders lead an open debate and discussion on the qualities and capabilities that infuse successful Direct Brands, including the best ways publishers can work with disruptors. Jessy Dover Dagne Dover. Bryce Goldman Kopari Beauty.

Josh Hix Plated. Dave Morgan Simulmedia. Location: Sunset Lawn Sponsored by. Location: Twenty6 Lounge Sponsored by. Day 2: Monday, February 11, Sponsored by. Anna Bager IAB. Justine Lassoff Love Goodly. Danielle Lee Spotify. Lauren Wetzel Xandr. With data and customer feedback at its core, ThirdLove has eschewed industry standards to celebrate women as they are. From marketing to product development, data has allowed ThirdLove to grow faster than any other online bra and underwear startup.

Dave Spector ThirdLove. Heidi Zak ThirdLove. To survive, brands need to evolve, change, grow over time, and most importantly stay true to their values. JB Osborne Red Antler. With television ratings on the decline, brands, advertisers and TV networks are at a crossroads.

Brian Lesser Xandr. Per Bjorke Google. Tamer Hassan White Ops. Location: Kivas Sponsored by. Day 3: Tuesday, February 12, Laura Correnti and Linda Yaccarino discuss how premium advertising is now open to a new generation of disruptive brands. Seth Dallaire explains how Amazon is working with new brands to help actively grow their businesses, from driving customer discovery and building awareness to driving product sales.

Seth Dallaire Amazon Advertising. Ralph Newhouse Chefman. The media landscape has seen more disruption over the last decade than in its entire lifespan. Kelly Day Viacom Digital Studios. Pete Kim MightyHive. Sir Martin Sorrell S4Capital. IAB's flagship Annual Leadership Meeting brings over 1, senior-level industry professionals, including brands, agencies, media publishers, and the technology partners who support the ecosystem. Principal Sponsor. Xandr is creating a better solution for advertisers and publishers to find and reach specific audiences at scale in trusted, premium content environments.

As a current leader in advanced TV advertising, we help advertisers deliver the right message, at the right time, on almost any device through our AppNexus technology. We are rooted in a tradition of responsible data usage. Platinum Plus Sponsor. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We power the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal — results for marketers.

For more information please visit freewheel. Platinum Sponsors. Google's mission is to organize the world's information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world.

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With brands like Yahoo, HuffPost and TechCrunch, Verizon Media transforms how people stay informed and entertained, communicate and transact, while creating new ways for advertisers and partners to connect. Title Sponsors. We provide our partners with an efficient and transparent way to manage access to supply and demand partners at a global scale.

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