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The reason: Many women relied on ultrasound machines to determine the sex of the fetus and, if they were girls who have abortions. Raja knew that GE Healthcare, ultrasound machines have been much better access to medical treatment for the Indians, especially in rural communities, and that the company is in compliance with all rules and regulations to prevent this kind of abuse.
But he also understood the social issues that were involved. Sales ultrasonic device has great potential to help maintain its leading position GE in India.
GE Healthcare in India: An Ultra(Sound) Strategy
But the company needs to move away from its aggressive sales strategy? How Raja and company ease growing discontent among the critics and the media against the practice of prenatal diagnosis of sex determination using machines GE, ultrasound? Contact us. About us. Search by:.
GMS 802 Case Study 2 GE Healthcare in India: An Ultra Sound Strategy
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Case Study: Ge Healthcare in India: an (Ultra) Sound Strategy??
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