obesentomthie.cf/humek-mujeres-famosas.php Weitzl, W, Hutzinger, C. When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge. Seiffert-Brockmann, J.
European Journal of Communication, 33 4 , An empirical study on how webcare mitigates complainants' failure attributions and negative word-of-mouth. Computers in Human Behavior, 89 , Consumer engagement in the digital era: Its nature, drivers, and outcomes.
Zertifikatslehrgang Leadership im Gesundheitswesen. Citizen leaders and party laggards: Social media in the German Federal Election. See 1 question about Grundlagen der Kommunikationstechnik…. Journal of Consumer Psychology , 13 4 , How balanced is CSR reporting? Ingenhoff, D. Modell des integrierten Kommunikationsmanagement A model of integrated communication management.
Taylor Eds. The Handbook of Communication Engagement pp. Duschlbauer, S. Saffarnia Eds. Baden-Baden: Nomos. Gruber, M. Participation in online firestorms. Adapting the situational theory of problem solving to the online sphere.
When can sponsorship disclosures lead consumers to resist covert persuasion online? The impact of alcohol brand appearances on Facebook on purchase intention. Investigating the outcomes of un- desired online service recovery actions. Investigating online complainants' reactions to un desired webcare responses. Believe me, I am one of you! The role of common group affiliation in crisis communication. Public Relations Review , 43 5 , Journalists' coverage of online firestorms in German-language news media.
Journalism Practice, 11 9 , A cross-country analysis of consumer online badmouthing. Ruppel, C. When service recovery actions backfire. Puntoni Eds. My Friends say: Best Product Ever! Negative Online Review Influence. Medien Journal , 4 , Wirtschaftspsychologie , 4 , Review of the book Business essentials for strategic communicators.
Creating shared value for the organization and its stakeholders, by M. Corporate Communications: An International Journal, 21 3 , How balanced is CSR reporting? An intercultural comparison of negative disclosures. The role of user-generated criticism in mainstream media coverage: How journalists cover online firestorms. Creating consumer-based brand equity with brand communication on Facebook. Relationship building on Sina Weibo: Exploring cultural influence on Chinese and German companies' communication practices. Roessing, T. Portrayals of large corporations in the English and German version of Wikipedia — Exploring similarities and differences.
Corporate Reputation Review , 19 2 , Carroll Ed. Messung des Kommunikationserfolges der Mitarbeiterkommunikation Measurement of employee communication performance. Esch, T. Bruhn Eds.
Wiesbaden: Springer Gabler. Analyzing the role of global reporting standards and country-of-origin.
Corporate Communications: An International Journal , 21 2 , Korn, C. Huck-Sandhu Ed. Theoretische Konzepte und empirische Befunde. Wiesbaden: Springer VS. Szyszka, P. PR-Arbeit im Absatzmarkt Market-oriented public relations. Bentele Eds. Online complaining. Motives, personality and evaluations of corporate responses. Employees' reactions to inquiries of outsiders in the event of negative media coverage — The roles of organizational identification and internal corporate communication.
Handling complaints on social network sites — An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies. Public Relations Review , 41 2 , Corporate brand: Experimental research. Syed Alwi Eds.
Carroll, C. Transparency signaling and disclosure alignment in CSR reporting. Becker, J. International Journal of Strategic Communication , 8 3 , Himmelreich, S. Pleil Eds. Piwinger Eds. Disclosure alignment and transparency signaling in CSR reports. The role of the company leader in communicating and accepting responsibility during a crisis.
Wehmeier Eds. Publizistik , 55 , Rumor has it: The moderating effect of identification on rumor impact and the effectiveness of rumor refutation. Journal of Applied Social Psychology , 38 9 , - Brand recovery communication in the face of crisis. Corporate branding and issues management - Integrating two concepts to enhance corporate reputation.
Schmid Eds. Wiesbaden: Gabler. Mitarbeiterkommunikation Employee communication. The role of reputation to engender trust in the pharmaceutical industry. Business news coverage in TV and radio news — Do news programs fulfill the public service? Modell des integrierten Kommunikationsmanagement A model of integrated communication management. Working paper , Fachhochschule Nordwestschweiz.
Corporate Branding. Das Management der Unternehmensmarke Corporate branding. Management of the corporate brand. Florack, M. Primosch Eds. The impact of identification on the effectiveness of refutation as a counter-rumor strategy. Preventing damage from accusations — The case of Walmart.
Enough is enough! When identification no longer prevents negative corporate associations. Journal of the Academy of Marketing Science , 34 2 , Westhues, M. Corporate foundations — Their role for corporate social responsibility. Corporate Reputation Review , 9 2 , Vertrauen durch Reputation — Grundmodell und empirische Befunde im E-Business Trust through reputation — Basic model and empirical findings in e-business. Corporate foundations and corporate reputation — How corporate foundations can contribute to corporate social responsibility communication.
Vertrauen durch Reputation im elektronischen Handel Trust through reputation in electronic commerce. ISBN X. Bohner, G. When small means comfortable: Relations between product attributes in two-sided advertising. Journal of Consumer Psychology , 13 4 , When reputation engenders trust: An investigation in business-to-consumer electronic commerce. The significance of reputation and brand in creating trust between an online vendor and its customers.
Petrovic, M. Kittl Eds. Berlin: Springer. A model of trust and reputation in electronic commerce. Prykop, C. Applying issues management to meet the challenges of corporate brand management — An empirical investigation in Europe.
Ingenhoff, D. Internal communication and coordination. Towards an integrated approach to corporate branding - Findings from an empirical study. Corporate Communications: An International Journal , 7 2 , Erb, H.
Processing minority and majority communications: The role of conflict with prior attitudes. Personality and Social Psychology Bulletin , 28 9 , Geissler, U. A typology of entrepreneurial communicators: Findings from an empirical study in e-business. The International Journal on Media Management , 3 3 , Tomczak, T.
Corporate Branding — Die zukunftsweisende Funktion zwischen Marketing, Unternehmenskommunikation und strategischem Management Corporate branding — the pioneering function between marketing, corporate communication and strategic management. Thexis , 4 , The significance of reputation and brand for creating trust in the different stages of a relationship between an online vendor and its customers. Trust in mobile electronic commerce — Special aspects and possible actions. The role of reputation to engender trust in electronic markets.
Review of the book Branding the Digital Age , by H. The International Journal on Media Management , 3 4 , Engendering trust in Internet businesses using elements of corporate branding. Michael Chung Ed. August , , Long Beach, CA. Branding cyberpreneurs - Challenges for communications management in the 21st Century.
Boyle, B. Klenke Eds. Chesapeake, Virginia: Maximilian Press. Porak, V.
Corporate media — An approach for corporate community management. Hansen, M. Bichler, H. Mahrer Eds. I can absolutely recommend Aikaterini as a strategic Social Media Manager. Rini Pegka. Karolin Wappler. Tabatha Kempf. Adventure Routine. First Name.